What does a programmatic advertising agency do?

Programmatic means buying ad space automatically, in real time, through software platforms instead of phone calls and insertion orders. A programmatic agency plans the audience, sets up campaigns on buying platforms such as DV360 and Amazon DSP, manages bids and budgets daily, and reports what the money actually returned. Display, online video, YouTube, streaming TV, audio, podcasts and digital billboards are all bought this way.

What is a realistic budget for programmatic advertising in the US?

From about $10,000 per month, a US programmatic campaign produces results you can read. Typical 2026 US costs: display at $3 to $8 per thousand views, online video at $15 to $25, streaming TV at $25 to $45. Below $10,000 a month, the data is usually too thin to optimize against.

Can a company outside the US run programmatic campaigns in the US?

Yes. The major buying platforms accept non-US advertisers, and campaigns can be billed from Europe, the UK, Latin America or Asia. What matters is a partner with US market knowledge, existing platform seats and US-native benchmarks, not a US legal entity.

Programmatic Advertising Agency for the US Market

Plain English first: what "programmatic" buys you

Programmatic advertising means software buys your ad space in live auctions, screen by screen, person by person, instead of humans faxing orders to publishers. Around nine out of ten digital ad dollars in the US now move this way.

The part that matters for you: one buying system covers almost everything. From the same desk and the same platform seat we buy display ads on news sites, video before YouTube clips, ads inside Hulu and Roku shows, audio spots in podcasts, and digital billboards in Times Square. Different doors, one partner, one report.

Why international brands hit a wall here

The platforms are open to everyone. The results are not. Three walls, in the order you would hit them:

Access without judgment. Anyone can open a self-serve seat. Then come US auctions at US prices, fraud-prone inventory, and ten thousand settings that quietly default to spending more. The platforms punish inexperience with your budget, not with error messages.
Benchmarks from the wrong market. Your home CPMs, click rates and frequency rules do not translate. Judged against European numbers, a perfectly healthy US campaign looks broken, and a broken one can look fine.
Agencies built for locals. Most US programmatic shops want US clients in US time zones with US entities. A founder asking questions from Madrid or São Paulo at their 9 am does not fit their process. It fits ours, because that is our entire model.

What running it with us looks like

You get	What that means in practice
A senior trader, not a team of juniors	The person who plans your campaign buys your campaign. 20 years of programmatic trading, from global consumer brands to government tourism campaigns.
Our platform seats	We buy on our own seats across the major platforms, including Google's DV360 and Amazon DSP. No platform minimums to negotiate, no seat to set up, live in days.
US-native planning	DMA-level geo planning, US benchmarks, US brand-safety standards and consent-aware measurement. Your campaign is judged against the right numbers from day one.
One plan across channels	Display, video, YouTube, CTV, audio and billboards compete for your budget inside one plan. Money moves to what works, because one desk controls all of it.
Reporting that starts with revenue	What ran, what it cost, what it returned, what we change next. Plain language, every month, with the numbers underneath if you want them.

What it costs, honestly

Plans start at $10,000 a month, media included: one number that covers ad space, planning, trading and reporting. US price context so you can calibrate: display runs $3 to $8 per thousand views, online video $15 to $25, streaming TV $25 to $45. That is why we do not sell smaller plans: below this level, US programmatic produces anecdotes, not evidence. Full packages are on the pricing page, visible without a sales call.

Start with 30 minutes and a map.

Free strategy calls in August. You bring your brand, we bring a first read on your US audience, realistic budgets and the channel we would open first. Yours to keep either way.

Book a free strategy call

Fair questions

We already run Google and Meta ourselves. Why add programmatic?

Search and social capture people who already know what they want. Programmatic builds the audience that will want it: streaming TV for recognition, display and video for consideration, retargeting to close. If the US should become a real market for you rather than a trickle, you need both layers.

Do we need a US company first?

Usually not. We run US campaigns billed from Europe, the UK and Latin America. The platform side is our job.

Which platforms do you actually buy on?

Our own seats on the major demand-side platforms, Google's DV360 and Amazon DSP among them, chosen per campaign by where your audience is cheapest to reach, not by loyalty to any one platform.