Can you advertise on ChatGPT?

Advertising inside ChatGPT is rolling out through selected advertising technology partners rather than an open self-serve platform. Most brands cannot book it directly yet. Agencies working with the right ad-tech partners can prepare campaigns for early access as inventory opens up in the US market.

How much will ChatGPT ads cost?

Public pricing is not standardized yet. Early inventory in new channels is historically sold at premium prices to a limited set of advertisers. Treat first budgets as learning investments alongside proven channels, not as a replacement for them.

How should a brand prepare for advertising in AI assistants?

Three preparations pay off regardless of launch timing: clean structured product and brand information online so AI systems describe you correctly, measurable landing paths for AI-referred visitors, and a partner with actual access rather than a waitlist promise.

ChatGPT Advertising: What Brands Should Know and Do Now

What is real right now

It is bookable today, and we book it. ChatGPT ads run in the United States, United Kingdom, Canada, Australia and further markets, on fixed insertion orders. Very few agencies can place them yet. We are one of them.
The format is native and honest. Your ad appears below ChatGPT's answer, clearly labeled, matched to what the user is actually discussing. No pop-ups, no interruption of the conversation.
Targeting works on moments, not keywords. Instead of bidding on words, campaigns target described situations, such as a user comparing premium speakers before buying today. Plus geography down to US state, metro area and ZIP code.
The audience is in buying mode. Around 900 million people use ChatGPT weekly, and the conversations span the whole funnel: roughly a third product discovery, a fifth product comparison, and real purchase decisions at the end of it.

What is still hype

Guaranteed placements and public price lists. Anyone quoting you a firm ChatGPT CPM today is guessing. Pricing is not standardized, formats are evolving, and measurement is young.
"AI ads will replace everything." They will not. Early inventory is limited and premium. It belongs on top of proven US channels, never instead of them.
Waitlist theater. A signup form is not access. Ask any provider one question, the same one you can ask us: in which markets is my campaign live next month?

What to do this quarter, with or without us

Get your brand AI-readable. Structured product data, consistent naming, real answer pages. When assistants describe your category, you want to be described correctly, before you ever pay for placement.
Build the measurement path now. AI-referred visitors need a landing experience and tracking that survives consent rules. Retrofitting this after launch wastes the early-mover window.
Secure a seat near the front. Early access will be allocated, not sold openly. Being briefed, planned and creative-ready when inventory opens is the whole advantage.

Your customers are asking. Be the answer.

A free strategy call covers your US plan on proven channels, and a concrete read on whether ChatGPT inventory fits your category now, including realistic budgets and timing.

Book a free strategy call

Fair questions

Can we start with ChatGPT ads only?

We advise against it, and we would rather lose that deal than manage that disappointment. New inventory needs proven channels around it: programmatic, CTV and Amazon carry the plan while the new channel earns its place with data.

What does booking through you actually mean?

Campaigns are booked on fixed insertion orders, planned and managed by us as part of your US plan, and extended from the campaigns we already run for you. Timing, markets and conditions go in writing before you commit a dollar.