Key takeaways
- One desk executes US media for your clients: planning, buying, optimization, reporting.
- Three ways to work: invisible white-label, co-branded, or named partner in your pitch. Your choice, per client.
- We never pitch, contact or invoice your end clients. That sentence goes into the contract.
- Campaign-based pricing on media spend. No retainer, no annual commitment.
- If you want the skills in-house long term, we build them with your team while we run.
Why add media to your agency at all?
Because of the margin math. You know it from your own P&L:
5 to 15% margin
Sells hours. Grows with headcount.
30 to 40% margin
Sells outcomes. Grows with budgets.
Media is the highest-margin service an agency can add, and the hardest to build in-house: seats, traders, benchmarks, 24/7 monitoring. That is exactly the part we bring.
€3.3M in media for one client, 75 days from plan to final report, New York to London, DOOH to CTV to display. One desk ran all of it. That desk now works for your clients.
You own the room. We run the desk.
| Yours | Ours |
|---|---|
| The client relationship | Programmatic buying, worldwide |
| Creative that wins | CTV and DOOH access, Times Square included |
| Landing pages and funnels | Planning and daily optimization |
| Your name on the invoice | Client-ready reporting, automated |
What your agency gets
- Platform access without platform minimums Our seats on the major buying platforms, including Google's DV360 and Amazon DSP, plus US CTV, DOOH and ChatGPT inventory. Your client's campaign is live in days, not after a quarter of seat negotiations.
- Senior US trading behind your front Media plans with US-native benchmarks, DMA-level geo planning and honest expectations, delivered in your template with your logo, or in ours. You present, we execute.
- One desk for every channel Your client asks for CTV today and Amazon next quarter. Same desk, same contact, no new vendor hunt.
How the partnership works
- Invisible Full white-label. Our name appears nowhere. Deliverables carry your brand, calls happen without us or with us as "your US team".
- Co-branded "Powered by our US media desk." You keep the relationship, we add credibility for the US scope.
- Named partner Some pitches win BECAUSE you bring a specialist. We join your pitch as your US execution partner.
The question every agency owner asks before the first call: will these people steal my client? Here is our answer, and it goes into the agreement word for word: we never pitch, contact or invoice your end client. Your client stays yours, in writing.
What it costs
- Campaign-based, on media spend A percentage of the media we manage, agreed per campaign. No retainer, no annual commitment, no minimum number of clients.
- Your margin stays your business You price your client however you want. We bill you, you bill them.
Want the skills in-house eventually?
Some agencies want a desk forever. Others want to build their own US capability. Both are fine with us:
- One dedicated seat at your agency You name a sales or account lead who owns the media line. We train them, we stay backstage. Your client only ever sees you.
- Shadowing Your team sits in on planning and trading while we run the campaigns.
- Playbooks Our planning templates, benchmark sheets and QA checklists, handed over as working documents.
- Transition When your team is ready, we hand over accounts cleanly instead of clinging to them. Agencies remember who made them stronger.
Bring us your client's US brief.
A 30-minute call with the desk: what your client wants, what it will cost, and which partnership mode fits. We reply within 24 hours.
Talk to the desk