/* US Marketing Agency, design system per Brand Book V1 */
:root{
  --usma-ink:#0F2B4C;
  --usma-ink-deep:#0A1F38;
  --usma-paper:#F6F6F2;
  --usma-glory:#B31942;
  --usma-glory-dark:#96153A;
  --usma-steel:#67788A;
  --usma-verified:#1E6B4F;
  --usma-hairline:#D8DAD3;
  --usma-font:'Libre Franklin',-apple-system,sans-serif;
  --usma-radius:0;
  --usma-space:8px;
  --usma-measure:65ch;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--usma-paper);color:var(--usma-ink);
  font-family:var(--usma-font);font-size:16.5px;line-height:1.6;
  font-variant-numeric:tabular-nums;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit}
::selection{background:var(--usma-glory);color:#fff}

.wrap{max-width:1240px;margin:0 auto;padding:0 clamp(20px,4vw,48px)}
.measure{max-width:var(--usma-measure)}

/* ---------- navigation ---------- */
.nav{
  position:sticky;top:0;z-index:50;height:72px;
  background:rgba(246,246,242,.92);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--usma-hairline);
}
.nav .wrap{height:100%;display:flex;align-items:center;justify-content:space-between;gap:20px}
.nav .brand{display:flex;align-items:center;gap:15px;text-decoration:none}
.nav .brand img{width:48px;margin-top:-2px}
.nav .brand .t{border-left:2px solid var(--usma-glory);padding-left:15px;line-height:1;padding-top:1px;padding-bottom:1px}
.nav .brand .us{font-weight:900;font-size:21px;letter-spacing:.015em;display:block}
.nav .brand .sub{font-weight:700;font-size:8px;letter-spacing:.365em;text-transform:uppercase;margin-top:4px;display:block;color:inherit;opacity:.92}
.nav .links{display:flex;align-items:center;gap:30px;font-weight:600;font-size:14.5px}
.nav .links a{text-decoration:none;padding:4px 0;border-bottom:2px solid transparent}
.nav .links a:hover{border-bottom-color:var(--usma-glory)}
.nav .links a.cta{background:var(--usma-glory);color:#fff;padding:12px 20px;border:none}
.nav .links a.cta:hover{background:var(--usma-glory-dark)}
@media(max-width:900px){.nav .links a:not(.cta){display:none}.nav .links a.cta{font-size:12.5px;padding:11px 14px;white-space:nowrap}}

.nav.on-ink{background:rgba(10,31,56,.85);border-bottom-color:#1D3A5C;color:var(--usma-paper)}


/* ---------- buttons ---------- */
.btn{
  display:inline-block;padding:16px 30px;font-weight:700;font-size:15px;
  letter-spacing:.02em;text-decoration:none;text-transform:uppercase;
  border:none;cursor:pointer;font-family:var(--usma-font);
  transition:background .18s,transform .05s;
}
.btn:active{transform:translateY(1px)}
.btn.primary{background:var(--usma-glory);color:#fff}
.btn.primary:hover{background:var(--usma-glory-dark)}
.btn.ghost{background:transparent;color:var(--usma-ink);border:2px solid var(--usma-ink);padding:14px 28px}
.btn.ghost:hover{background:var(--usma-ink);color:var(--usma-paper)}
.btn.ghost.light{color:var(--usma-paper);border-color:var(--usma-paper)}
.btn.ghost.light:hover{background:var(--usma-paper);color:var(--usma-ink)}

/* ---------- hero ---------- */
.hero{
  position:relative;overflow:hidden;color:var(--usma-paper);
  background:
    radial-gradient(ellipse at 78% 12%,rgba(179,25,66,.30),transparent 52%),
    linear-gradient(160deg,#16395F 0%,#0F2B4C 45%,#0A1F38 100%);
  min-height:calc(94dvh - 72px);
  display:flex;align-items:flex-start;
}
.hero .wrap{position:relative;z-index:3;padding-top:clamp(28px,5vh,64px);padding-bottom:clamp(48px,7vh,88px);width:100%}
.hero-usmap{position:absolute;right:0;top:0;height:100%;width:56%;z-index:1;pointer-events:none;opacity:.95}
@media(max-width:900px){.hero-usmap{width:100%;opacity:.35}}
.hero h1{
  font-weight:900;font-size:clamp(34px,4.5vw,62px);line-height:1.06;
  letter-spacing:-.025em;max-width:26ch;text-wrap:balance;
}
.hero h1 .em{white-space:nowrap;background:linear-gradient(to top,rgba(179,25,66,.6) 0 22%,transparent 22%)}
.hero .sub{font-size:clamp(17px,1.6vw,20px);font-weight:400;color:#B8C7D8;max-width:46ch;margin-top:26px}
.hero .ctas{margin-top:40px;display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.hero .free{font-size:13.5px;font-weight:600;color:#C8D4E0;margin-top:16px}

/* falcon landing animation */
.falcon-stage{height:74px;position:relative;margin-bottom:6px;width:min(420px,80vw)}
.falcon-fly{
  position:absolute;left:0;bottom:0;width:122px;
  will-change:transform,opacity;backface-visibility:hidden;transform:translateZ(0);
}
@media (prefers-reduced-motion:no-preference){
  .js .falcon-fly{
    animation:falcon-land 1.35s cubic-bezier(.16,.7,.2,1) .2s both;
  }
  @keyframes falcon-land{
    0%{transform:translate3d(62vw,-40vh,0) scale(.7);opacity:0}
    18%{opacity:1}
    100%{transform:translate3d(0,0,0) scale(1);opacity:1}
  }
  .js .hero h1,.js .hero .sub,.js .hero .ctas,.js .hero .free{
    opacity:0;animation:rise .7s cubic-bezier(.16,1,.3,1) forwards;
  }
  .js .hero h1{animation-delay:.9s}
  .js .hero .sub{animation-delay:1.05s}
  .js .hero .ctas{animation-delay:1.2s}
  .js .hero .free{animation-delay:1.3s}
  @keyframes rise{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}
}

/* ---------- sections ---------- */
.sec{padding:clamp(72px,9vw,128px) 0}
.sec.ink{background:var(--usma-ink-deep);color:var(--usma-paper)}
.sec.ink-depth{
  background:linear-gradient(160deg,#16395F 0%,#0F2B4C 45%,#0A1F38 100%);
  color:var(--usma-paper);
}
.sec h2{font-weight:800;font-size:clamp(28px,3.6vw,46px);letter-spacing:-.02em;line-height:1.08;max-width:22ch;text-wrap:balance}
.sec .lede{font-size:18px;color:#3A4E66;max-width:58ch;margin-top:18px}
.sec.ink .lede,.sec.ink-depth .lede{color:#A9BACE}

/* pillars */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,64px);margin-top:56px}
@media(max-width:820px){.pillars{grid-template-columns:1fr}}
.pillar{border-top:3px solid var(--usma-ink);padding-top:26px}
.pillar .picon{height:52px;margin-bottom:18px;display:block}
.pillar .picon svg{height:46px;width:auto;display:block}

.pillar h3{font-weight:900;font-size:28px;letter-spacing:-.015em;text-transform:uppercase}
.pillar p{margin-top:10px;color:#3A4E66;font-size:15.5px}

/* channel bento */
.channels{display:grid;grid-template-columns:repeat(12,1fr);gap:14px;margin-top:56px}
.ch{position:relative;background:#fff;border:1px solid var(--usma-hairline);padding:26px 26px 24px}
.ch h3{font-weight:800;font-size:19px}
.ch p{font-size:14px;color:#3A4E66;margin-top:6px;max-width:38ch}
.ch .tag{position:absolute;top:-13px;right:18px;background:var(--usma-ink-deep);color:#fff;font-size:11px;font-weight:700;letter-spacing:.06em;padding:6px 12px;text-transform:uppercase}
.ch.img{color:#fff;border:none;background-size:cover;background-position:center;min-height:250px;display:flex;flex-direction:column;justify-content:flex-end}
.ch.img::before{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(10,31,56,.88) 8%,rgba(10,31,56,.12) 60%)}
.ch.img h3,.ch.img p{position:relative}
.ch.img p{color:#C8D4E0}
.c6{grid-column:span 6}.c4{grid-column:span 4}.c3{grid-column:span 3}.c8{grid-column:span 8}
@media(max-width:860px){.c6,.c4,.c3,.c8{grid-column:span 12}}

/* steps: nummerierte Prozess-Linie */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,64px);margin-top:64px;position:relative}
.steps::before{content:"";position:absolute;left:0;right:0;top:31px;height:1px;background:#2A4A6E}
@media(max-width:820px){.steps{grid-template-columns:1fr;gap:44px}.steps::before{display:none}}
.step{background:transparent;padding:0;position:relative}
.step .num{
  width:62px;height:62px;background:var(--usma-ink-deep);border:2px solid var(--usma-paper);
  display:flex;align-items:center;justify-content:center;
  font-weight:900;font-size:24px;color:var(--usma-paper);position:relative;z-index:1;
}
.step:last-child .num{background:var(--usma-glory);border-color:var(--usma-glory)}
.step h3{font-weight:800;font-size:21px;color:var(--usma-paper);margin-top:24px}
.step p{font-size:15.5px;color:#A9BACE;margin-top:10px;max-width:40ch}
.step .verb{display:block;color:#7E93AC;font-weight:700;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-top:22px}

/* founder */
.founder{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(32px,5vw,80px);align-items:center;margin-top:24px}
@media(max-width:860px){.founder{grid-template-columns:1fr}}
.founder .facts{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--usma-hairline);border:1px solid var(--usma-hairline)}
.founder .fact{background:#fff;padding:26px 24px}
.founder .fact .n{font-weight:900;font-size:30px;letter-spacing:-.02em}
.founder .fact .l{font-size:13.5px;color:var(--usma-steel);margin-top:4px}

/* offices */
.offices{margin-top:clamp(40px,5vw,64px);border-top:1px solid var(--usma-hairline);padding-top:26px}
.offices .lbl{font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--usma-steel)}
.offices .row{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--usma-hairline);border:1px solid var(--usma-hairline);margin-top:18px}
.offices .city{background:#fff;padding:22px 22px 24px}
.offices .city .n{font-weight:800;font-size:19px;letter-spacing:-.01em}
.offices .city .n .st{color:var(--usma-steel);font-weight:600;font-size:13px;letter-spacing:.06em;text-transform:uppercase;display:block;margin-top:5px}
.offices .city p{font-size:14px;color:#3A4E66;margin-top:12px;max-width:none}
@media(max-width:900px){.offices .row{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.offices .row{grid-template-columns:1fr}}

/* guide band */
.guideband{position:relative;overflow:hidden}
.guideband .falconmark{position:absolute;left:-4%;top:50%;transform:translateY(-50%);width:520px;opacity:.08;pointer-events:none}
.guideband .wrap{position:relative}

/* ---------- forms ---------- */
.leadform{margin-top:52px;max-width:720px}
.leadform .grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:700px){.leadform .grid{grid-template-columns:1fr}}
.field{display:flex;flex-direction:column;gap:7px}
.field.full{grid-column:1/-1}
.field label{font-weight:700;font-size:13.5px}
.field input,.field select,.field textarea{
  font-family:var(--usma-font);font-size:15.5px;padding:14px 15px;
  border:1px solid #B9C2CC;background:#fff;color:var(--usma-ink);border-radius:0;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--usma-ink);outline-offset:0;border-color:var(--usma-ink)}
.field .err{display:none;font-size:13px;color:var(--usma-glory);font-weight:600}
.field.invalid .err{display:block}
.field.invalid input,.field.invalid select{border-color:var(--usma-glory)}
.leadform .actions{margin-top:30px;display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.leadform .privacy{font-size:13px;color:var(--usma-steel);max-width:46ch}
.form-success{display:none;text-align:center;padding:40px 20px}
.form-success img{width:230px;margin:0 auto 20px;mix-blend-mode:multiply}
.form-success h3{font-weight:800;font-size:26px}
.form-success p{color:#3A4E66;margin-top:8px}

/* ---------- pricing ---------- */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--usma-hairline);border:1px solid var(--usma-hairline);margin-top:56px}
@media(max-width:900px){.plans{grid-template-columns:1fr}}
.plan{background:#fff;padding:40px 34px;display:flex;flex-direction:column}
.plan.featured{background:var(--usma-ink-deep);color:var(--usma-paper)}
.plan h3{font-weight:800;font-size:22px}
.plan .price{font-weight:900;font-size:clamp(34px,3vw,44px);letter-spacing:-.02em;margin-top:14px}
.plan .per{font-size:14px;color:var(--usma-steel);font-weight:500}
.plan.featured .per{color:#8FA6BF}
.plan .for{font-size:14.5px;margin-top:14px;color:#3A4E66;min-height:66px}
.plan.featured .for{color:#A9BACE}
.plan ul{list-style:none;margin-top:22px;flex:1}
.plan li{padding:11px 0;border-top:1px solid var(--usma-hairline);font-size:14.5px}
.plan.featured li{border-top-color:#1D3A5C}
.plan .btn{margin-top:28px;text-align:center}
.plan .btn.ghost{border-width:2px}
.plan.featured .btn.ghost{color:var(--usma-paper);border-color:var(--usma-paper)}
.plan.featured .btn.ghost:hover{background:var(--usma-paper);color:var(--usma-ink)}

/* ---------- article ---------- */
.article{padding:64px 0 96px}
.article .head{max-width:820px}
.article h1{font-weight:900;font-size:clamp(32px,4.6vw,56px);line-height:1.05;letter-spacing:-.025em;text-wrap:balance}
.article .meta{margin-top:18px;font-size:14px;color:var(--usma-steel);font-weight:500}
.article .body,.article.body{max-width:720px;margin-top:44px}
.article .body h2,.article.body h2{font-weight:800;font-size:27px;letter-spacing:-.015em;margin:52px 0 14px}
.article .body h3,.article.body h3{font-weight:700;font-size:20px;margin:34px 0 10px}
.article .body p,.article.body p{margin:14px 0;color:#22374F}
.article .body ul,.article .body ol,.article.body ul,.article .body ol{margin:14px 0 14px 22px;color:#22374F}
.article .body li,.article.body li{margin:7px 0}
.article .body strong,.article.body strong{font-weight:700;color:var(--usma-ink)}
.article .body .explain,.article.body .explain{font-size:15px;background:#fff;border-left:3px solid var(--usma-glory);padding:14px 18px;margin:18px 0;color:#3A4E66}
.article .body table,.article.body table{width:100%;border-collapse:collapse;margin:22px 0;font-size:15px;background:#fff;display:block;overflow-x:auto;white-space:normal}
.article .body th,.article.body th{text-align:left;font-weight:700;padding:12px 14px;border-bottom:2px solid var(--usma-ink)}
.article .body td,.article.body td{padding:12px 14px;border-bottom:1px solid var(--usma-hairline);vertical-align:top}
.article .cta-inline{background:var(--usma-ink-deep);color:var(--usma-paper);padding:34px;margin:44px 0}
.article .cta-inline h3{font-weight:800;font-size:21px}
.article .cta-inline p{color:#A9BACE;margin:8px 0 20px;font-size:15px}

/* ---------- footer ---------- */
footer{background:var(--usma-ink-deep);color:#8FA6BF;padding:64px 0 40px;font-size:14px}
footer .cols{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px}
@media(max-width:760px){footer .cols{grid-template-columns:1fr}}
footer img.mark{width:56px;margin-bottom:18px}
footer h4{color:var(--usma-paper);font-weight:700;font-size:14px;margin-bottom:12px}
footer a{color:#8FA6BF;text-decoration:none;display:block;padding:4px 0}
footer a:hover{color:var(--usma-paper)}
footer .legalline{border-top:1px solid #1D3A5C;margin-top:44px;padding-top:22px;font-size:12.5px;display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap}

/* reveal on scroll */
@media (prefers-reduced-motion:no-preference){
  .js .reveal{opacity:0;transform:translateY(24px);transition:opacity .6s cubic-bezier(.16,1,.3,1),transform .6s cubic-bezier(.16,1,.3,1)}
  .js .reveal.in{opacity:1;transform:none}
}

/* service promises */
.promises{margin-top:34px;max-width:560px}
.promises li{list-style:none;padding:15px 0 15px 34px;border-top:1px solid var(--usma-hairline);font-size:16px;position:relative;font-weight:500}
.promises li::before{content:"";position:absolute;left:0;top:21px;width:16px;height:9px;border-left:3px solid var(--usma-verified);border-bottom:3px solid var(--usma-verified);transform:rotate(-45deg)}

.nav .links a.cta .short{display:none}
@media(max-width:560px){.nav .links a.cta .full{display:none}.nav .links a.cta .short{display:inline}}

/* ---------- page hero band (Unterseiten) ---------- */
.page-hero{
  position:relative;overflow:hidden;color:var(--usma-paper);
  background:linear-gradient(160deg,#16395F 0%,#0F2B4C 45%,#0A1F38 100%);
  padding:clamp(64px,8vw,110px) 0;
}
.page-hero.img::before{content:"";position:absolute;inset:0;background-size:cover;background-position:center;opacity:.38;background-image:var(--phimg)}
.page-hero.img::after{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(10,31,56,.92) 30%,rgba(10,31,56,.45) 75%,rgba(10,31,56,.2))}
.page-hero .wrap{position:relative;z-index:2}
.page-hero h1{font-weight:900;font-size:clamp(32px,4.4vw,58px);line-height:1.04;letter-spacing:-.025em;max-width:22ch;text-wrap:balance}
.page-hero .lede{color:#B8C7D8;font-size:18px;max-width:56ch;margin-top:20px}
.page-hero .ctas{margin-top:34px;display:flex;gap:16px;flex-wrap:wrap}
.page-hero .falconmark{position:absolute;right:-3%;bottom:-18%;width:min(440px,40vw);opacity:.10;z-index:1;pointer-events:none}
.page-hero .meta{margin-top:18px;font-size:14px;color:#7E93AC;font-weight:500}

.pillar:nth-child(3){border-top-color:var(--usma-glory)}
.pillar:nth-child(3) h3{color:var(--usma-glory)}

/* ---------- artikel-komponenten: takeaways, meinung, eigene daten, charts ---------- */
.takeaways{background:var(--usma-ink-deep);color:var(--usma-paper);padding:28px 32px;margin:34px 0}
.takeaways h3{font-weight:800;font-size:15px;letter-spacing:.08em;text-transform:uppercase;color:#D9707F;margin-bottom:14px}
.takeaways ul{list-style:none}
.takeaways li{padding:8px 0 8px 28px;position:relative;font-size:15.5px;border:0}
.takeaways li::before{content:"";position:absolute;left:2px;top:15px;width:12px;height:7px;border-left:3px solid var(--usma-glory);border-bottom:3px solid var(--usma-glory);transform:rotate(-45deg)}

.opinion{border-left:4px solid var(--usma-glory);background:#fff;padding:22px 26px;margin:30px 0}
.opinion p{margin:0;font-size:16.5px;font-weight:500;color:var(--usma-ink)}
.opinion .who{margin-top:10px;font-size:13px;color:var(--usma-steel);font-weight:600}

.databox{background:#fff;border:1px solid var(--usma-hairline);border-top:3px solid var(--usma-ink);padding:22px 26px;margin:30px 0}
.databox .src{font-size:12.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--usma-steel);margin-bottom:8px}
.databox p{margin:0;font-size:15.5px}
.databox strong{color:var(--usma-ink)}

figure.chart{background:#fff;border:1px solid var(--usma-hairline);padding:26px 26px 18px;margin:30px 0}
figure.chart figcaption{font-weight:700;font-size:15.5px;margin-bottom:4px}
figure.chart .sub{font-size:13px;color:var(--usma-steel);margin-bottom:16px}
figure.chart svg{width:100%;height:auto;display:block}
figure.chart .note{font-size:12.5px;color:var(--usma-steel);margin-top:10px}

.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:30px 0}
@media(max-width:760px){.timeline{grid-template-columns:1fr 1fr}}
.tphase{background:#fff;border:1px solid var(--usma-hairline);border-top:3px solid var(--usma-ink);padding:18px 18px 16px}
.tphase:last-child{border-top-color:var(--usma-glory)}
.tphase .wk{font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--usma-steel)}
.tphase h4{font-weight:800;font-size:16px;margin:6px 0 8px}
.tphase p{font-size:13.5px;color:#3A4E66;margin:0}

.related{border-top:2px solid var(--usma-ink);margin-top:52px;padding-top:22px}
.related h3{font-weight:800;font-size:15px;letter-spacing:.06em;text-transform:uppercase;margin-bottom:12px}
.related a{display:block;padding:8px 0;font-weight:600;text-decoration:none;border-bottom:1px solid var(--usma-hairline)}
.related a:hover{color:var(--usma-glory)}

/* faq-grid (pricing): geschlossene kacheln, kein streunender strich */
.faqgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;background:transparent;border:none;margin-top:48px}
@media(max-width:860px){.faqgrid{grid-template-columns:1fr}}
.faqgrid .cell{background:var(--usma-ink);padding:30px 28px}
.faqgrid h3{font-weight:800;font-size:19px;color:var(--usma-paper);margin:0 0 10px}
.faqgrid p{font-size:15px;color:#A9BACE;margin:0}

/* listen: marker buendig, bold-lead als eigene zeile */
.article .body ul,.article.body ul{list-style:none;margin-left:0}
.article .body ul li,.article.body ul li{position:relative;padding-left:24px;margin:12px 0}
.article .body ul li::before,.article.body ul li::before{content:"";position:absolute;left:2px;top:9px;width:8px;height:8px;background:var(--usma-glory)}
.article .body ol,.article.body ol{margin-left:0;counter-reset:oli;list-style:none}
.article .body ol li,.article.body ol li{position:relative;padding-left:32px;margin:12px 0;counter-increment:oli}
.article .body ol li::before,.article.body ol li::before{content:counter(oli);position:absolute;left:0;top:1px;font-weight:800;color:var(--usma-glory);font-size:15px}
.article .body li > strong:first-child,.article.body li > strong:first-child{display:block;margin-bottom:3px}
.takeaways li{padding-left:30px}

/* takeaways: eigene styles, immun gegen artikel-listen-regeln */
.takeaways ul{margin:0 !important}
.takeaways li{color:var(--usma-paper) !important;padding:9px 0 9px 30px !important;margin:0 !important;font-size:15.5px;position:relative}
.takeaways li::before{content:"" !important;position:absolute;left:2px;top:16px;width:14px;height:8px;border-left:3px solid #D9707F;border-bottom:3px solid #D9707F;background:none !important;transform:rotate(-45deg) !important}

@media(max-width:560px){.hero h1 br{display:none}}